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Spirits Maker Is Willing but Law Is Bleak
By BRENDAN MINITER
Gardiner, N.Y.
I'm standing in the distillery room at
Tuthilltown Spirits here, and when owner
Ralph Erenzo pours a dram of his "Hudson Baby
Bourbon" for me, I sample it right away. It's
smooth and sharp and then burns a little on
the way down. After I taste it, he tells me
that I should have waited. "Let it open up in
the glass for a minute." The longer it sits,
he insists, the better it will be. I want to
pull out my wallet and buy a case, but to do
so would be illegal. Mr. Erenzo can't sell me
a drop.
Tuthilltown Spirits isn't so much a
distillery as a pot still set up a few years
ago by Mr. Erenzo and Brian Lee. The two had
no experience distilling anything, but they
paired on a lark. Mr. Erenzo had bought 35
acres on the edge of the Shwankgunk Ridge,
about two hours north of New York City, with
dreams of running a climbing gym and
campground. But the locals objected to the
latter. And so he sold off all but seven
acres and turned to booze. Mr. Lee showed up
to look at some of the land for sale but
instead fell in love with the idea of making
alcohol.
Tuthilltown is named after a historic flour
mill that Mr. Erenzo sold off -- the property
Mr. Lee had initially inquired about buying.
And now Messrs. Erenzo and Lee, along with a
few employees -- who include Mr. Erenzo's son
and nephew -- are distilling vodka from
apples and bourbon from locally grown corn,
as well as rum using molasses from Louisiana
and rye whiskey using Canadian rye. And they
are finding buyers for nearly everything they
pour into a bottle.
As in other rural places, family farming in
the Hudson Valley is disappearing because
there is not enough money in it. Having grown
up in the area, I now have the displeasure of
driving past farms that once teemed with
activity and are now being turned into
housing developments or simply being
reclaimed by nature.
Turning the Hudson Valley's fruit into liquor
is one way to save the family farm. After
all, the price Tuthilltown offers farmers for
what they grow is a lot sweeter than what
they would get at the local farm stand. (And
the end product might have wider appeal than
government-funded ethanol.) A 375 milliliter
bottle of Tuthilltown's Hudson Baby Bourbon
sells for $40 in the U.S. and for about $85
in Paris. The company is doing so well that
it has added a second still. Mr. Erenzo hopes
that his alcohol business will not only
revitalize local farms but attract other
distillers and become a draw for tourists --
a sort of Napa Valley for bourbon, vodka and
other spirits.
There was a time when nearly every farming
community in America had a distillery.
Throughout the 19th century and into the
20th, the hard stuff made it a little easier
to get through the hard times. Mr. Erenzo
estimates New York once had about 1,000 small
distilleries, many of which turned out fine
rye whiskey. Bringing such stills back, he
says, "is like the newest old tradition."
New York's micro-distillery industry
disappeared during Prohibition and never
staged a comeback because state and federal
liquor laws make it difficult for small guys
to compete in the liquor business. The state
regulations boil down to this: A business
owner can distill his own alcohol, or he can
distribute or sell someone else's. In other
words, Mr. Erenzo can't sell a single bottle
of Tuthilltown liquor directly to consumers,
no matter how many people stop by and ask.
To overcome the legal hurdles, Mr. Erenzo and
other interested parties spent four years
lobbying Albany. Last year, thanks in part to
Republican State Sen. Bill Larkin, the
Legislature passed and Gov. Eliot Spitzer
signed into law a provision creating a new
type of liquor license. It allows the holder
to distill and sell directly to consumers up
to 35,000 gallons a year of alcohol.
There's just one problem. The new license
requires that every drop of those 35,000
gallons be made from only New York
ingredients. And, as Mr. Erenzo is quick to
point out, since there aren't any sugar
plantations in New York State he would have
to stop producing his rum, not to mention his
rye (from Canadian rye) and single malt (from
Canadian barley), in order to sell directly
to the public. So in the coming months, he'll
likely find himself back lobbying in Albany.
At least he'll have plenty of the good stuff
to help him through this hard time.
Mr. Miniter is an assistant features editor
of The Wall Street
Journal. ====================
The American Distilling Institute is
please to announce a new benefit for the
readership.
ADIforums.com
is a bulletin board system designed to
facilitate communication between interested
parties in the artisan distilling community.
You will find several forums covering such
topics as Producing Product, Selling Your
Product, Government, Marketplace and Career.
I believe that through better communication
we can help each other to improve all aspects
of our craft which will result in better
products, stronger businesses and greater
public awareness leading ultimately to
greater success for our industry as a whole.
Success is dependent on your involvement so,
if you have a nagging question and were
unsure who to ask, post it in the appropriate
forum- if you know the answer to someone
else's question help them out with a
reply. ===============
Guests have the ability to view forums but
you must register to be able to post or reply
to a message. To register go to ADIforums.com
(above)
the registration menu item is in the pink
band at the top of the page.
The
adiforums are starting to roll pretty good.
As of tonight we've had 47 members sign up
and 180 posts. Some conversations of
particular interest include;
- "defining craft distillery"
- a discussion of recycling cooling water
- what to do with heads and other waste
alcohol
- and many more items waiting for someone
with expertise to answer
them. ===================
--
Guy Rehorst
Great Lakes Distillery, LLC
http://www.greatlakesdistillery.com
Ph 414-431-8683
-- Guy Rehorst, ADIforums
Administrator ===================
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COLUMN STILL FOR SALE:
I´m a distiller from Germany and its really
interesting how the American distillers do
business.
I want to sell one of my copper-
distillery, the columns, diameter is 60cm
(23,6"), it was used to distill 1500-2000
Liter grain-mash per hour and to concentrate
it up to 85%vol alcohol.
If you know someone who could have interest
to it please contact me.
Georg Honsel
Tel +49 172 5810267 ==================
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Distilling in Nebraska / Moonshin in a Mason Jar |
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Nebraska: Alcohol law allows small-scale
distilling
Source: Dail Nebraska
Alex Haueter
Zac Triemert is pretty excited about starting
his new job. He'll still drive to the same
place and work closely with many of the same
people, but Upstream Brewing Co.'s current
brew master is only months away from
pioneering a new industry in Nebraska: hard
liquor.
Last March's passing of LB549 has opened the
doors for Triemert's new venture in Nebraska.
The law allows for the establishment of
microdistilleries, previously illegal in
Nebraska. Licensed distillers will be allowed
to produce up to 10,000 gallons of spirits a
year and sell the alcohol directly to the
public, allowing locally-made liquors to be
made and sold similarly to wine and
microbrewed beer.
Triemert helped State Sen. John Synowiecki,
promote the law, and Triemert and other
brewers at Upstream are taking advantage of
the new law. Triemert said he and his
associates at Upstream are the only people in
Nebraska he knows of to have made plans for a
distillery.
Even though many Nebraskan breweries have
restaurants and distributors in place that
could help them establish spirits brands, the
lure of distilling isn't that strong among
most brewers.
"We just don't have any interest in getting
into that part of the business," said Jim
Engelbart, the marketing and production
manager at Lincoln's Empyrean Brewing Co.
because distilling is a different, and
potentially more dangerous, process compared
to brewing.
"You have to have people who are interested
in doing that to get into it."
Triemert is into it. In 2006, he completed a
master's degree in brewing and distilling in
Scotland at Edinburgh's Heriot-Watt
University.
"What really got this off the ground is my
passion for a single-malt whisky," Triemert
said.
Triemert's new venture, Solas Distillery,
will operate in an expansion of Upstream's
West Omaha location, and its products will be
sold alongside the brewery's beer in the
restaurant. Triemert said he expects the
construction of the new distillery to begin
in May, and he hopes to be pouring his first
liquors by next fall.
"We're going to be able to make premium
spirits right out of the gate," Triemert
said. "We're not going to need time to figure
it out."
Solas will initially release a vodka and a
light rum, which will be followed about a
year later by a brandy, whisky, dark rum and
gin.
Triemert cited his plans for high-class
alcohol as examples of Solas' commitment in
making quality spirits. The gin could be
ready from the onset alongside the vodka and
light rum, but Triemert said he wants to take
a year to make a well-balanced gin that won't
be dominated by a juniper taste.
The distillery's dark rum will be a
Cuban-style rum, which Triemert said a lot of
Americans haven't been exposed to. For his
new brandy, he will start with a French wine.
"It'll really set us apart from other brandy
makers in the U.S.," he said.
Given Triemert's affinity for fine whiskey
and his time spent in Scotland, Solas' crown
jewel will likely be its single-malt whisky.
Triemert's time in Scotland yielded not only
know-how on distilling but also connections
with equipment makers. The stills he'll be
using at Solas are being constructed right
now by the same company that builds
industrial-sized stills for Glenrothes, a
Scotch whisky Triemert called his favorite.
Holding a small glass of Hanger One vodka to
the light in his laboratory at Upstream,
Triemert explained the standard he'll be
holding all of his microdistilled liquor to:
"If you can drink it straight and warm,
that's a great
spirit." ===================
Moonshine moves out of Mason jar and into
martini glass
We asked Atlanta mixologists to put an urban
spin on 'shine
By MERIDITH FORD, RICHARD L. ELDREDGE
The Atlanta Journal-Constitution
The sensation starts with a slight burn at
the back of your tongue. An innocent tingle
that quickly builds into a slow- burning,
skin-removing inferno in the back of your
throat.
By the time it hits your stomach, you're
wondering if your esophagus remains intact.
The flammable stuff is in a reflective Mason
jar sitting on mixologist Lara Creasy's bar
at Shaun's restaurant in Inman Park.
It's cold outside, but inside the closed
eatery the warmth of this white lightning
provides little comfort. Creasy has been
given the task of creating some mixed drinks
from, yes, moonshine.
Which is a little like asking a bartender to
make gasoline taste good.
"This doesn't suit my palate, to be honest,"
concedes Creasy. For weeks, between
bartending shifts, she's been experimenting
with corn liquor to create cocktails. She's
utilized both the legal stuff like Georgia
Moon and the real stuff she obtained "from a
friend of a friend."
Over the past few years, legal brands of
moonshine have quietly crept onto liquor
store shelves across the South.
Piedmont Distillers founder Joe Michalek
started making his Madison, N.C., company's
Catdaddy brand of flavored moonshine in 2005.
Last year, he followed that up with the debut
of NASCAR legend Junior Johnson's Midnight
Moon, based on the former 'shine runner's
"family recipe."
"Making moonshine legal was really as simple
as just paying the taxes on it," Michalek
said. "We also triple-distill ours to make it
smooth, and we also took the proof down to
improve its taste and to make it easy to work
with."
Midnight Moon is even being marketed "as
smooth as vodka."
Given moonshine's new air of respectability,
we asked some talented local mixologists to
work with a variety of corn liquors to see if
crafting cocktails from the high octane booze
was really as simple as working with the
highly malleable fermented potato juice. Why
not see what kind of craziness we can concoct
with corn likker?
Legality of the once bootlegged alcohol was
news to Trois mixologist Eric Simpkins, who's
been mixing drinks for 12 years.
"I didn't know you could buy the stuff,"
Simpkins said. "But, of course, I knew how to
get it." He used both the store-bought Junior
Johnson's Midnight Moon and Georgia Moon
along with real 'shine to create a few corn
liquor cocktails for this story.
Everyone knows how to get it, it seems. It's
the old tale of the rural South: Everybody
knows somebody who knows somebody else who
has a Mason jar of it stashed in the back of
a liquor cabinet, refrigerator or basement
paint shelf.
And it's not just used for cleaning brushes.
Folks really do drink this stuff, and 'shine
is just as popular today as it was 50 years
ago, when it was being "run" all over the
South. According to Matthew B. Rowley in his
book "Moonshine!" (Lark Books, $14.95),
"independent distilling is alive and well and
enjoying a spirited renaissance in modern
America."
Distilling illegal liquor to avoid taxes is a
big part of American history, but it takes
particular hold in the South, where rural,
rambling backroads made moonshine's
distribution a challenge. Runners became very
good drivers. By 1949, car mechanic and racer
Bill France had co-founded the National
Association for Stock Car Auto Racing.
NASCAR's earliest drivers were moonshine
runners.
Rowley points out that in addition to the
modern day commercial moonshiners who might
also deal in other contraband just for
profit, there is another "new breed" of
distillers who have "grafted" onto the
traditional whiskey-making culture. They
borrow from beer-making, develop their own
recipes, design and construct their own
stills and take artisanal pride in their
efforts.
Back at Shaun's, Creasy's experiments have
had an almost immediate effect. A half-ounce
of moonshine, even cut with Creasy's Southern
lemonade, made with Tupelo honey, can rush
straight to your bloodstream.
"Our bodies adapt to what we normally drink,"
Creasy explains. "If your body is unfamiliar
with something, it can go straight to your
head." Plus, this stuff is 100-plus proof.
While products like Junior Johnson's Midnight
Moon Carolina moonshine one of the legal
products with a much lower proof is touted as
triple distilled in tin copper to make it as
smooth as possible, Simpkins isn't totally
sold.
"This is a really rough-around-the-edges
vodka," he says, making a moonshine martini
with Johnson's moonshine, sweet vermouth, dry
vermouth, Angostura bitters and a pretty
lemon twist.
But the deceptively lethal drink tastes like
a very good vodka martini.
"I like to make Bloody Marys with it," says
Johnson, who spent a brief spell behind bars
after he got caught at the family still,
decades before his legal version would end up
in stores. "The girls also like to make
cosmopolitans with it, and the kids like to
mix it with Red Bull."
This trend toward flavorless alcohol is
nothing new in the bar business.
"Anytime you triple distill anything, you
essentially strip it of its flavor," explains
Simpkins. "Vodka is huge right now because
people don't want to taste the alcohol in
their cocktails. For me, it's like 'why
bother?' I want a drink that tastes like
something."
That wasn't the approach at South City
Kitchen in Midtown, where bartender Chris
Dean and beverage manager Vajra Stratigos
have taken a college mentality toward
creating corn liquor cocktails.
Made with ingredients that include Sunny D,
Rock Star orange energy drink and Mountain
Dew, the pair have come up with punchlike
libations perfectly suited for frat house red
plastic cups.
"The idea was to create some party drinks,"
says Dean, "where you could get all of the
ingredients at a convenience store. I had no
idea moonshine was legal in this state. We
treated it the same as the grain alcohol we
all used in college. It's so high octane you
need to go sweeter in order to mask the
harshness."
While Dean's drinks are less complex than
Simpkins' or Creasy's, the sweetness takes
the sting out of the 'shine.
And bartenders aren't the only folks
experimenting.
The kitchen folks at Noble's Grille in
Winston-Salem, N.C., feature Junior Johnson's
Midnight Moon in their shrimp and grits
recipe, and Blue 5 in Roanoke, Va., uses
Catdaddy as a "moonshine glaze" for the
joint's ribs and chicken.
Piedmont Distillers' Michalek says his
consumers live as far away as Australia.
"They'll pass through the South, grab a
bottle, try it and like it," explains
Michalek. "Then they'll call up and ask us to
send them more, which legally we can't do
[because of state and federal laws]. But they
find ways of getting it!"
And while products like Johnson's, Georgia
Moon Corn Whiskey and Catdaddy are available
in liquor stores, corn liquor still carries a
Mason-jar mystique of mischief hidden under
the kitchen sink.
Even with some serious marketing behind it,
the legal products are hardly mainstream.
Dean explains: "Working with 100-proof is
really hard to mix down. You've got to be
careful with this stuff. You're going to need
a cab after even one of these. The trend
right now is lower-proof, flavored liquors.
People can drink a lot more of those than a
cocktail made with moonshine."
For Creasy, the approach started with cachaca
(a fermented sugar cane liquor) but her
tastes moved quickly to tequila-type drinks
like mojitos and margaritas she felt mirrored
the taste of corn liquor. For Simpkins, the
canvas was wide open; he used everything from
fresh ginger to muddled Fuji apples.
"Real moonshine is very esoteric but I didn't
find it all that difficult to work with,"
Simpkins said.
Creasy and Simpkins agree that the real stuff
makes a better cocktail.
"I liked working with it because it actually
has a flavor," explains Simpkins.
And if you taste a whiff of the real stuff,
you can usually sniff a bourbon lurking
somewhere in the jar, even though most true
'shines, unlike bourbon , are aged for less
than 30 days (which is even a selling point
on the Georgia Moon label).
And while some legal 'shines come complete
with recipes like Johnson's Pole Sitter lemon
drop-esque shot, don't expect moonshine to
bask in sunlight anytime soon.
Because of its high proof and murky mystique,
moonshine may forever be restricted to the
back of the refrigerator in an aged fruit
jar. More info go to:
piedmontdistillers.com =======================

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Martini from 45th Parallet Sprits. / Bottling Equipment for sale |
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Small distiller touts unparalleled vodka
By Mark Multer
Wausau Daily Herald
Cutting across north central Wisconsin, the
45th parallel is known as the midway point
between the equator and the north pole.
Paul Werni has lived near the latitudinal
line most of his life, from his formative
years in Merrill to his college days at the
University of Minnesota, and he'd like to
make it known regionally for its vodka.
Werni, 42, is embarking upon his second
career, distilling and selling hand-crafted
vodka through his business, 45th Parallel
Spirits.
He recalls seeing a sign along the highway
marking the invisible line around the globe
while driving between Merrill and Wausau for
shopping trips, sporting events and
orthodontic appointments. His distillery in
New Richmond in western Wisconsin is a few
miles off the line, which cuts right through
the farm where he purchases all the corn used
to make his liquor.
"My farmer is smack dab on the 45th
Parallel," said Werni, who purchases his
grain from farmer Arlen Strate. "If you
Google his address, he's right on it."
The process Werni uses to distill his vodka
is unique, he said, in that he distills all
the alcohol from scratch. Most vodka
producers, he said, purchase large quantities
of neutral grain spirits from companies in
Iowa and then add flavor by blending in small
batches of their own alcohol or using sugar
or artificial flavorings.
"We decided to be different, we'd do it all
the same way from scratch," said Werni, who
runs the business with his father, Paul Sr.,
and college roommate Scott Davis. "Every drop
is made the same way, so the sweetness comes
from the grain."
That sweetness, Werni said, is evident in his
vodka's aroma, unlike typical vodkas that
have a medicinal scent.
"There is a slight variation from batch to
batch, but we try very hard -- because of our
grain source and the way we filter -- to keep
the flavor consistent," he said.
Werni knew next to nothing about the process
until a couple years ago, when he sold his
successful landscape construction company in
Minneapolis and began to research the
industry.
He said he visited small distilleries in the
United States, Germany and Austria, asked a
lot of questions and read as much as he
could. Now that he has learned how to make
vodka, he's getting a crash course in
marketing and distribution, as he meets with
liquor store, tavern and restaurant owners to
pitch his product.
45th Parallel Spirits is available at
Crossroads County Market in Wausau, and
Hereford & Hops Steakhouse and Wagon Wheel
Supper Club appear willing to carry it, Werni
said. It will debut in the Madison and
Milwaukee markets in March.
"Making it is a lot more fun," he said. "I
can be in that still all day, working and
creating. The getting out and selling, that's
the work part of it, but it is
necessary." ==================
I am interested in selling a small
bottling plant.
My name is Mike Vick and I am currently from
Midland,Texas where I had a bottling business
called
Rio Grande Spirits where I bottled
water,vodka and
tequila. This was in operation for five
years. All the
equipment is in good running condition for 1960's
equipment with spare parts available. This
plant is
food grade (FDA) approved that was used to bottle
beverage grade alcohol and water. I have the
equipment
in storage at the present. This equipment is
rated for
60 to 70 bottles per minute. I bottled 1.0
and 1.75
liters only,but has capability for other sizes as
well. If you are interested in pursuing this
or have
any ideas how I could go about selling this,
please
contact me at mav19581@yahoo.com
or(432)354-2305 home
or (432)238-2684 cell.
================

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ADI membership |
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American Distilling Institute:
--The 2008 whiskey conference will be April 6
(reception)
7,8 & 9th in Louisville and the Stralight
Distillery in Bordon IN. -
Conference Application will be mailed in
late February and is posted on the website
www.distilling.com br>--The 2008
Scotland whisky tour will be May 6-10th.
--
Details on the whiskey conference and Scottish
distillery tour
will be mailed to everyone.
Bill
Owens =================
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Back issues |
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The DSP Distilleries link and how to get a DSP Permit |
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Join the American Distilling Institute |
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Membership dues are used to support
the American
Distilling Institutes's efforts to educate and
inform
the public about craft distilling.
Members receive the DISTILLER newsletter
and the Distiller's Resource
Directory.
American
Distilling Institute / 2008
Membership(s)
Individuals............................
$300
Winery, Brewery, Distillery........
$300 Additional, 1-3
memberships........$200
Vendor membership....................
$300
Pay by check or use Pay Pal
American
Distiller Box
577 Hayward CA 94543
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